We’ve received huge information! SPI Media simply launched its very personal YouTube channel!
Wait, you’re saying—doesn’t SPI have already got a YouTube channel? Properly, yeah, Pat Flynn has a profitable YouTube channel with practically 300,000 subscribers and greater than ten years of superior movies. So it’s extra correct to say that we’re increasing our YouTube technique. The SPI Media YouTube channel is our new vacation spot for in-depth academic content material for entrepreneurs. On this publish I’m going to clarify how the channel happened, and why it’s best to think about tuning in!
Why We Began a New YouTube Channel
So why begin a brand new YouTube channel for SPI? In any case, Pat Flynn has been producing nice content material on his personal channel for over ten years. Why not construct on what we’ve received?
The quick reply is that it didn’t make sense.
Entrepreneurs have tons of questions on very particular issues, and typically the easiest way to assist them out is by way of video—as an illustration, a video that reveals you find out how to tag your subscribers in ConvertKit. So we wished to search out the easiest way to share video content material that would assist folks with particular enterprise challenges and alternatives.
However Pat’s channel isn’t the perfect match for these sorts of movies. Pat’s movies are designed to enchantment to a broad viewers, and so they capitalize on Pat’s character. We realized that as a way to keep away from diluting the main focus of Pat’s channel, it made extra sense to create a brand new one.
That’s why the brand new SPI YouTube channel is designed to be much less character centered and extra of a useful resource library. It’s aimed toward serving to folks reply detailed questions, resolve technical points, and benefit from particular enterprise platforms.
And eventually, Pat’s channel is Pat’s channel. We wished to start out tapping into our inside assets—our workforce—much more, to create nice business-building content material. And a brand new channel was the proper means to try this!
The Nuts and Bolts of the New Channel
So what are you able to count on from the brand new SPI Media YouTube channel?
As I simply talked about, the goal of the channel is to offer a breadth of content material that addresses particular wants and questions—a library of entrepreneurial assets, if you’ll. It’s the place you’ll discover business-building movies on the matters that fall into SPI’s key academic topic areas. We’ll be serving to folks with all the things from e mail advertising and marketing to self publishing books, to online marketing, to podcasting, and extra.
Most of the movies will probably be organized into playlists to information you step-by-step by way of totally different matters and processes.
We kicked off the channel with a foundational video from Pat on every of ten totally different studying areas, and you will discover these movies on the channel now. Every video is designed to be a kickoff level for freshmen. From there, we’ll be releasing new movies on every subject that get extra particular.
Right here’s a preview of two of the foundational movies we’ve posted thus far. The primary one is the intro video for our On-line Programs observe.
This subsequent one kicks off the Membership Communities playlist that we’ll be including to over time.
So look out for far more in every of the playlists within the channel very shortly!
We even have a wealth of experience on our workforce that we’ll be leaning on to construct the channel content material, so let’s speak about that subsequent!
Who’s Behind the SPI YouTube Channel—and The place It’s Going
So who’s behind this brand-new channel? Properly, you’re nonetheless going to see a variety of Pat, together with Mindy, our options supervisor. Mindy has been a key workforce member behind the scenes for a number of years. She manages an entire bunch of technical stuff for SPI, and has a ton of information on the software program techniques that make our web site, e mail checklist, and general enterprise run easily.
You’ll begin seeing different members of Group SPI contributing, too, whether or not it’s Caleb on video manufacturing, or Matt on enterprise fundamentals, or Karen and Ray on content material creation.
This all means a good better wealth of nice academic content material coming your means! So look out for brand new playlists to assist folks get onboarded to the instruments we use at SPI Media, whether or not that’s Teachable, Convertkit, Circle, or the various different platforms and techniques we use and belief.
How We’re Rising the Channel—and How You Can Assist!
Our workforce is worked up about rising this channel to create a useful entrepreneurial useful resource library the place you may get particular questions answered.
However honestly, it nonetheless takes a variety of work to develop a brand new YouTube channel, even for a longtime model like SPI. Even a much bigger model like ours has to start out from scratch on YouTube. We’re not going to get a variety of views or a ton of subscribers on the very starting. We’ve nonetheless received to earn our stripes, so to talk.
How are we planning on doing that?
First off, we’re attempting to make use of search site visitors to develop the channel and convey extra folks into the model. If you begin a brand new YouTube channel, it’s all about making content material that persons are looking for—that’s the way you get your first chunk of views and begin rating properly. So every video we make is optimized for particular key phrases that persons are looking for on the platform.
It additionally helps to make a collection of movies associated to the identical factor, in order that YouTube will group the movies collectively. As an example, in the event you make a collection of movies about e mail advertising and marketing that folks watch in a sure order, the YouTube algorithm will begin to perceive that and current the collection in that order to draw new viewers.
All that’s to say that we’re doing what we are able to on the again finish—however we additionally want our superfans to assist this channel succeed…
Subscribe to the SPI YouTube Channel
We all know that creating nice content material is just half the battle—getting it in entrance of individuals is the opposite half. We’re additionally going to be asking our followers on social media, within the SPI Professional group, by way of our e mail checklist, and elsewhere, to subscribe, like, and remark, to assist us develop the channel.
And it goes with out saying that we’d love for you, pricey reader, to tune in and subscribe to the SPI Media YouTube channel! As I’ve hopefully specified by this publish, it’s the place you’ll discover a wealth of (free!) assets that can assist you get began with totally different alternatives and platforms, and take what you are promoting to new heights.
We all know how highly effective video could be as a studying instrument, and this new channel provides you with a serving to hand to start out exploring new alternatives and optimizing current components of what you are promoting. Interested in online marketing however don’t know find out how to get began? Need to begin utilizing ConvertKit to develop your e mail checklist? We’ve received you coated.
And naturally we’ll be persistently including new, in-depth content material to the channel.
So go try SPI Media on YouTube and hit that subscribe button! We’ll see you over there.