Announcing the SPI Media YouTube Channel! – Smart Passive Income

iPhone 5c Green with YouTube logo on the screen, with Apple headphones attached on a desk with a keyboard Youtube on the screen. iPhone 5c was created and developed by the Apple inc.

We’ve bought large information! SPI Media simply launched its very personal YouTube channel!

Wait, you’re saying—doesn’t SPI have already got a YouTube channel? Effectively, yeah, Pat Flynn has a profitable YouTube channel with almost 300,000 subscribers and greater than ten years of superior movies. So it’s extra correct to say that we’re increasing our YouTube technique. The SPI Media YouTube channel is our new vacation spot for in-depth instructional content material for entrepreneurs. On this submit I’m going to elucidate how the channel took place, and why it’s best to take into account tuning in!

Why We Began a New YouTube Channel

So why begin a brand new YouTube channel for SPI? In spite of everything, Pat Flynn has been producing nice content material on his personal channel for over ten years. Why not construct on what we’ve bought?

The brief reply is that it didn’t make sense.

Entrepreneurs have tons of questions on very particular issues, and generally the easiest way to assist them out is through video—as an illustration, a video that reveals you tips on how to tag your subscribers in ConvertKit. So we needed to search out the easiest way to share video content material that would assist individuals with particular enterprise challenges and alternatives. 

However Pat’s channel isn’t the most effective match for these sorts of movies. Pat’s movies are designed to enchantment to a broad viewers, they usually capitalize on Pat’s character.  We realized that as a way to keep away from diluting the main focus of Pat’s channel, it made extra sense to create a brand new one.

That’s why the brand new SPI YouTube channel is designed to be much less character centered and extra of a useful resource library. It’s geared toward serving to individuals reply detailed questions, resolve technical points, and take advantage of particular enterprise platforms.

And eventually, Pat’s channel is Pat’s channel. We needed to start out tapping into our inside assets—our group—much more, to create nice business-building content material. And a brand new channel was the right method to do this!

The Nuts and Bolts of the New Channel

So what are you able to anticipate from the brand new SPI Media YouTube channel?

As I simply talked about, the goal of the channel is to offer a breadth of content material that addresses particular wants and questions—a library of entrepreneurial assets, if you’ll. It’s the place you’ll discover business-building movies on the matters that fall into SPI’s key instructional topic areas. We’ll be serving to individuals with all the things from electronic mail advertising to self publishing books, to internet affiliate marketing, to podcasting, and extra.

Most of the movies can be organized into playlists to information you step-by-step by totally different matters and processes.

We kicked off the channel with a foundational video from Pat on every of ten totally different studying areas, and you’ll find these movies on the channel now. Every video is designed to be a kickoff level for freshmen. From there, we’ll be releasing new movies on every subject that get extra particular.

Right here’s a preview of two of the foundational movies we’ve posted to this point. The primary one is the intro video for our On-line Programs observe.

5 Suggestions for Efficiently Promoting On-line Programs

This subsequent one kicks off the Membership Communities playlist that we’ll be including to over time.

The way to Begin a Membership Group

So look out for rather more in every of the playlists within the channel very shortly!

We even have a wealth of experience on our group that we’ll be leaning on to construct the channel content material, so let’s discuss that subsequent!

Who’s Behind the SPI YouTube Channel—and The place It’s Going

So who’s behind this brand-new channel? Effectively, you’re nonetheless going to see a number of Pat, together with Mindy, our options supervisor. Mindy has been a key group member behind the scenes for a number of years. She manages a complete bunch of technical stuff for SPI, and has a ton of information on the software program techniques that make our web site, electronic mail record, and total enterprise run easily.

You’ll begin seeing different members of Staff SPI contributing, too, whether or not it’s Caleb on video manufacturing, or Matt on enterprise fundamentals, or Karen and Ray on content material creation. 

This all means a good higher wealth of nice instructional content material coming your method! So look out for brand spanking new playlists to assist individuals get onboarded to the instruments we use at SPI Media, whether or not that’s Teachable, Convertkit, Circle, or the numerous different platforms and techniques we use and belief.

How We’re Rising the Channel—and How You Can Assist!

Our group is worked up about rising this channel to create a invaluable entrepreneurial useful resource library the place you may get particular questions answered.

However in truth, it nonetheless takes a number of work to develop a brand new YouTube channel, even for a longtime model like SPI. Even a much bigger model like ours has to start out from scratch on YouTube. We’re not going to get a number of views or a ton of subscribers on the very starting. We’ve nonetheless bought to earn our stripes, so to talk.

How are we planning on doing that?

First off, we’re attempting to make use of search site visitors to develop the channel and produce extra individuals into the model. If you begin a brand new YouTube channel, it’s all about making content material that individuals are looking for—that’s the way you get your first chunk of views and begin rating properly. So every video we make is optimized for particular key phrases that individuals are looking for on the platform.

It additionally helps to make a collection of movies associated to the identical factor, in order that YouTube will group the movies collectively. As an illustration, for those who make a collection of movies about electronic mail advertising that folks watch in a sure order, the YouTube algorithm will begin to perceive that and current the collection in that order to draw new viewers.

All that’s to say that we’re doing what we will on the again finish—however we additionally want our superfans to assist this channel succeed… 

Subscribe to the SPI YouTube Channel

We all know that creating nice content material is barely half the battle—getting it in entrance of individuals is the opposite half. We’re additionally going to be asking our followers on social media, within the SPI Professional neighborhood, through our electronic mail record, and elsewhere, to subscribe, like, and remark, to assist us develop the channel.

And it goes with out saying that we’d love for you, expensive reader, to tune in and subscribe to the SPI Media YouTube channel! As I’ve hopefully specified by this submit, it’s the place you’ll discover a wealth of (free!) assets that will help you get began with totally different alternatives and platforms, and take your enterprise to new heights.

We all know how highly effective video will be as a studying instrument, and this new channel gives you a serving to hand to start out exploring new alternatives and optimizing current components of your enterprise. Interested by internet affiliate marketing however don’t know tips on how to get began? Need to begin utilizing ConvertKit to develop your electronic mail record? We’ve bought you lined.

And naturally we’ll be constantly including new, in-depth content material to the channel.

So go try SPI Media on YouTube and hit that subscribe button! We’ll see you over there.

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