ConvertKit Review 2021 – Smart Passive Income

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In the event you’re in search of your subsequent e-mail advertising and marketing platform, and also you’re curious if ConvertKit is best for you, effectively, you’re in the fitting place! Right here’s our complete ConvertKit overview for 2021, which can cowl:

  • What Is ConvertKit?
  • Why do I want an e-mail service supplier (ESP)?
  • ConvertKit Options
  • ConvertKit Pricing
  • Key Advantages of ConvertKit
  • Drawbacks of ConvertKit
  • ConvertKit & E-mail Advertising: Extra Assets to Learn, Pay attention & Study

What Is ConvertKit?

ConvertKit is an e-mail service supplier (ESP). Basically, it’s a expertise service that permits you to ship e-mail campaigns to an inventory of subscribers. ConvertKit is certainly one of actually tons of of ESPs on the market, and—full disclosure—it occurs to be the one we choose and use at SPI. Though we’re biased, on this publish we’ll cowl the options, advantages, and drawbacks of ConvertKit as we see them, that will help you resolve if it’s the fitting ESP for your corporation.

In the event you’re studying this, you would possibly already know what an ESP is and why you want one. However in case you don’t, an ESP is a very powerful piece of expertise to assist your e-mail advertising and marketing technique. E-mail advertising and marketing is without doubt one of the strongest strategies to construct relationships and market your services and products to your viewers.

Let’s discuss why that’s.

In its most elementary kind, e-mail advertising and marketing includes you sending emails to a bunch of people that’ve chosen to listen to from you by “subscribing” to obtain emails from you. You may technically use a easy e-mail program like Gmail to perform this—however we don’t advocate it, since you’ll shortly discover it inadequate (and since your private e-mail account will get flagged as spam in the event you ship too many emails from it!).

As your corporation grows and extra individuals subscribe to get your emails, you’ll need the flexibility to do extra refined issues along with your e-mail advertising and marketing, like customizing the emails individuals get based on their pursuits, and utilizing reviews and analytics to find out what’s working effectively or not.

You additionally must ensure you’re respecting individuals’s privateness considerations and never spamming anybody. An e-mail service supplier additionally lets you keep in compliance with authorities rules around the globe, such because the CAN-SPAM act in the USA, the Common Knowledge Safety Regulation within the European Union (GDPR), and the Canada Anti-Spam Regulation (CASL).

Issues can shortly get out of hand with out the assistance of a devoted e-mail advertising and marketing platform. That’s the place an ESP like ConvertKit is available in.

Okay, let’s get into the nitty gritty of ConvertKit’s options!

ConvertKit Options

These are the important thing options of ConvertKit, organized by the way you’ll use them.

Sending Emails

  • Autoresponders/drip campaigns. Ship a sequence of prewritten emails robotically to a particular section of subscribers in your listing, triggered by a particular occasion or motion, with the purpose of guiding them to take a particular motion. 
  • Broadcast emails. Ship commonplace bulletins or one-time emails to your subscribers on a particular date.
  • CAN-SPAM, GDPR, and CASL compliance. CAN-SPAM, GDPR, and CASL are legal guidelines that set the foundations and necessities for business e-mail messages, and provides recipients the fitting to have you ever cease emailing them—so compliance is essential!
  • Dynamic (customized) e-mail content material. Your e-mail content material can show totally different textual content or photos, based on your buyer segmentation.
  • Responsive e-mail templates: Prepared-to-go e-mail designs, in addition to the flexibility to create your personal customized templates. ConvertKit robotically codecs your touchdown pages for numerous gadgets, reminiscent of desktop computer systems and cell phones.
  • WYSIWYG e-mail editor. The built-in e-mail editor permits you to see how your e-mail will look along with your template’s styling utilized when you’re composing it.

Gathering New Subscribers

  • Customized responsive touchdown pages. Use the included device to shortly create a touchdown web page to gather e-mail addresses. ConvertKit robotically codecs your touchdown pages for numerous gadgets, reminiscent of desktop computer systems and cell phones.
  • Embeddable varieties. Accumulate e-mail subscribers anyplace in your web site by dropping in a Javascript or HTML kind, or by utilizing the WordPress plugin.
  • Promote merchandise. Arrange a touchdown web page and gather fee for one-time or subscriptions merchandise proper inside ConvertKit
  • Visible automations. ConvertKit lets you create rule-based paths utilizing if-then logic, in order that when a subscriber takes a specific motion, you possibly can ship them pre-defined emails or add them to a section.

Studying about Your Subscribers

  • A/B testing. ConvertKit permits you to check totally different topic traces in your emails, and robotically determines the winner based mostly on their respective open charges.
  • Reporting/analytics/ROI monitoring. Learn the way usually your subscribers open your emails, click on on hyperlinks, and full numerous actions.
  • Segmentation/tagging. Segmenting your subscribers into totally different classes (much like however extra highly effective than different packages’ “lists”) lets you ship them emails which can be higher tailor-made to their wants and pursuits.

Subsequent, let’s discuss pricing.

ConvertKit Pricing

For a very long time, ConvertKit solely provided paid plans. However in December 2019, the corporate introduced a new free tier if in case you have fewer than 1,000 subscribers.

Listed here are ConvertKit’s pricing choices as of March 2021:


  • $0 /month for as much as 1,000 subscribers

The Free plan contains:

  • Limitless touchdown pages & varieties
  • Ship e-mail broadcasts
  • Promote digital merchandise & subscriptions
  • E-mail assist


  • $29/month for as much as 1,000 subscribers (paid month-to-month)
  • $25/month for as much as 1,000 subscribers (paid yearly)
  • Tiered pricing as much as $2,299/month paid month-to-month (or $1,916/month paid yearly) for as much as 400,000 subscribers

The Creator plan contains:

  • All of the options of the Free plan
  • Free migration from one other device
  • Automated funnels & sequences

Creator Professional

  • $59/month for as much as 1,000 subscribers
  • Tiered pricing as much as $2,599/month paid month-to-month (or $2,166/month paid yearly) for as much as 400,000 subscribers

The Creator Professional plan contains:

  • All of the options of the Creator plan
  • Fb customized audiences
  • E-newsletter referral system
  • Subscriber scoring
  • Superior reporting

We’ll hold this publish up to date with the newest ConvertKit pricing, however you may also go to the pricing web page on the ConvertKit web site.

With that out of the way in which, let’s get into the explanations we like ConvertKit!

Advantages of ConvertKit

We’ve used ConvertKit to energy SPI Media’s e-mail advertising and marketing for a number of years. In that point, we’ve discovered it to be the perfect ESP for our wants. From the place we sit, the facility of ConvertKit falls into two primary classes: consumer advantages, and viewers advantages.

ConvertKit Advantages from the Person’s Standpoint

First, ConvertKit has every thing a enterprise proprietor must stand up and operating shortly:

  • You’ll be able to gather emails.
  • You’ll be able to arrange a easy touchdown web page to gather emails.
  • You’ll be able to promote merchandise (one-time buy or subscription).

These options permit somebody to start out promoting even whereas they’re within the technique of organising a web site elsewhere. It additionally makes it simple to execute on one of many primary classes in our Good From Scratch course: utilizing promoting as a key step within the idea-validation course of.

Second, the ConvertKit crew designed their platform to develop with the sophistication of the consumer. If you begin, you most likely simply wish to gather e-mail addresses and ship emails. However as you develop, you’ll wish to begin tailoring your message and segmenting your viewers. At that time you possibly can benefit from issues like automations and dynamic content material. As you develop into extra refined, ConvertKit grows with you—you gained’t have to change to a distinct e-mail service supplier 5 years down the highway. This units ConvertKit other than another ESPs, notably Mailchimp.

Some individuals discover ConvertKit a bit daunting (see Drawbacks beneath), however in the event you’re considerably tech-savvy we predict it’s fairly approachable. Specifically, we just like the accessibility of ConvertKit’s automation builder, which helps you to create automations in a simple, linear approach. We tried Infusionsoft for a yr and located its automation builder refined however overwhelming. You needed to already perceive how automations work, in addition to the varied symbols widespread in automation builders. We discover ConvertKit’s automation builder, alternatively, makes it simple to string automations collectively in a sophisticated approach.

We additionally like ConvertKit’s strategy to subscriber administration. With ConvertKit, all of your subscribers go into one massive pool; there aren’t any lists. As an alternative, subscribers could be put into segments by assigning them attributes utilizing tags and customized fields. These allow you to deal with your subscribers as distinctive people with totally different wants; not all subscribers are created equal.

ConvertKit Advantages for Your Viewers

ConvertKit offers you the chance to tailor your messaging to your viewers. You’ll be able to have as many varieties and touchdown pages as you need. You’ll be able to have as many tags, customized fields, and segments as you need. You could be as particular in speaking to your viewers as you wish to be. As you gather details about your viewers, you can begin to section subscribers so that you don’t hassle individuals with issues they aren’t taken with. ConvertKit makes it simple to gather particulars about your viewers alongside the way in which, and also you aren’t penalized for that by means of greater prices, as you’ll be with a list-based e-mail platform.

Drawbacks of ConvertKit

No answer is ideal, in fact. Listed here are a few of the drawbacks we and different ConvertKit customers have seen.

  • Reasonably steep studying curve. The interface is usually a little overwhelming for a newbie. Taking full benefit of all of ConvertKit’s options—like segmentation, tagging, and automations—requires some studying (and probably coding). You’ll be able to shorten this studying curve by following their Getting Began video sequence.
  • No list-based group. Though we like the way in which ConvertKit permits you to arrange subscribers utilizing tags (and doesn’t cost you for duplicate subscribers like some ESPs do), the dearth of a list-based group system could be complicated in the event you’re coming from different platforms. Over time, although, we predict you’ll discover this method extra versatile than managing lists.
  • Barebones e-mail and touchdown web page templates. Requires CSS coding to create customized superior e-mail templates and touchdown pages past the included choices. Some customers report that the e-mail design device could be buggy.
  • Analytics might be extra strong. The free model of ConvertKit doesn’t supply the identical superior reporting choices because the Creator and Creator Professional choices, which is sensible however is usually a hassle to some customers.

Fortunately, one of many earlier drawbacks of ConvertKit, that there was no free possibility, is not legitimate! The truth is, this was most likely the largest reported draw back of ConvertKit by contributors to the ConvertKit overview web page at This free tier makes ConvertKit comparable on the entry degree to different well-liked ESP choices like Mailchimp.

ConvertKit & E-mail Advertising: Extra Assets to Learn, Pay attention & Study

So there you’ve it—our overview of ConvertKit’s e-mail advertising and marketing platform! We’ll go away you with a couple of extra assets in the event you’re interested in ConvertKit, or wish to dig additional into e-mail advertising and marketing.

The SPI Important Information to E-mail Advertising

E-mail Advertising Magic Course

Pat’s ConvertKit Demo & Tutorial

AP 0712: How Do I Migrate an E-mail Listing from AWeber to ConvertKit? – Good Passive Revenue

Why I Switched from Aweber to Infusionsoft to Convertkit

I hope this publish has been useful in deciding whether or not ConvertKit is the fitting ESP for your corporation. No matter e-mail advertising and marketing platform you select, nothing is extra essential than having the fitting e-mail advertising and marketing technique, so you’ll want to try our important information to e-mail advertising and marketing and take into account the E-mail Advertising Magic course in order for you extra hands-on assist along with your e-mail advertising and marketing. Good luck!

Obtain the FREE E-mail Advertising Cheat Sheet

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