Podcast guesting is an more and more common—and efficient—strategy to acquire publicity and develop what you are promoting.
Regardless of the focus of your model or enterprise, there are millions of podcasts on the market in your area of interest with built-in audiences. And should you can serve these audiences by being a visitor on these podcasts, you possibly can construct your individual viewers and model—and have enjoyable doing it!
Take it from Shane Sams, founding father of Flipped Life-style, a enterprise he runs together with his spouse, Jocelyn. By making an effort to visitor on a minimum of two podcasts every week, their enterprise has blossomed from the connections they’ve made, the viewers members they’ve attracted, and the alternatives they’ve discovered.
Shane particulars his technique for easy methods to be a visitor on a podcast—and easy methods to use visitor podcasting to develop what you are promoting—in his speak at SPI’s Viewers Pushed Summit in October 2021.
On this publish, I’ll share Shane’s three keys that will help you constantly land your self as a visitor on podcasts in your area of interest. You may be taught the important thing steps to discovering podcasts that match, easy methods to ask to be on a podcast, and easy methods to make your visitor podcast interview a hit.
In case you’re craving much more element on being a profitable podcast visitor, you should definitely try Shane’s speak, in addition to SPI 547 with Ray Blakney of Podcast Hawk.
Desk of Contents
Step 1: Discover Some Podcasts to Be a Visitor On
There are lots of podcasts on the market to be a visitor on—and several other methods to seek out the very best ones for you.
Web analysis is a good way to seek out podcasters to attach with—and we’ll get to that in a second.
However the finest strategy to get on different individuals’s exhibits is to make a private connection—in individual if attainable. As a result of should you can meet somebody in actual life, shake their palms, and have a dialog, it is quite a bit simpler to get on their present and begin to construct a long-lasting relationship.
Your finest guess for that’s to take a look at in-person conferences, particularly ones geared towards podcasters, like Podcast Motion and Podfest. And different conferences like Fincon and Social Media Advertising World are locations the place dozens if not lots of of podcasters hang around.
Now, issues are clearly nonetheless tough with COVID, and touring isn’t at all times straightforward, so maintain an eye fixed out for digital occasions for podcasters too.
Fortunately, occasions aren’t the one strategy to discover visitor podcasting alternatives. Let’s discover a number of analysis methods you possibly can put to work from the consolation of your private home workplace!
Make your “80/20 checklist” of podcast targets
Step one is to make an inventory of all of the podcasts you wish to be on. These must be divided up in 80/20 trend: 80 p.c must be smaller podcasts that will not have entry to the larger friends however nonetheless have a considerable viewers.
The opposite 20 p.c must be your dream podcasts, those that make you suppose, I do not know if I may ever get on that podcast… however it positive can be cool.
How do you begin filling out your 80/20 checklist? The primary place to go is Apple Podcasts and different podcast directories like Spotify and Google Podcasts. Have a look at your present’s class, and write down the highest 100 podcasts in that class.
Discover different locations to seek out podcasts that match
One other cool trick to seek out podcasts to be a visitor on: In your podcast app, go to your podcast and scroll all the way down to the part on the backside that tells you which of them podcasts different individuals additionally take heed to. These exhibits may be nice targets as properly.
You’ll be able to even discover Fb teams the place persons are searching for podcast friends. And there are instruments designed to attach podcasters with potential friends, together with Podcast Hawk and PodMatch.
Look outdoors your area of interest (however not too far)
While you’re searching for podcasts to visitor on, you don’t have to stay to only one class of exhibits—have a look at adjoining audiences too. If what you are promoting is about e-mail advertising, however it’s additionally targeted on work-life steadiness and parenting, look in these podcasting classes too.
Simply be sure that the podcasts you’re considering of concentrating on have audiences which might be related sufficient—you do not wish to simply attain out to any previous podcast. In case your model is all about outer area, a podcast about pet care may not be the very best match.
The podcasts you goal don’t must be an ideal match. However they need to be within the ballpark.
Do all the above, and you need to have an inventory of some hundred podcasts with related (sufficient) audiences to start out reaching out to!
Step 2: Get Your Outreach Emails Prepared
When you’ve obtained your checklist of podcasts to focus on, it’s essential to begin reaching out—and e-mail is one of the simplest ways to do this.
That is the place you’ve obtained to gin up a little bit braveness and never be shy. In case you do not ask, you aren’t getting, so that you’re going to have to succeed in out to inform individuals who you might be, why you wish to be on their present, and what you are able to do for them and their viewers.
Your outreach e-mail wants to indicate them that you simply’re a worthwhile visitor who’s going to deliver their viewers a ton of worth.
Right here’s easy methods to write that e-mail.
The primary line of your podcast visitor outreach e-mail ought to state a degree of connection you’ll have with the individual. Perhaps you take heed to their podcast, possibly you’ve got retweeted them, possibly you will have a mutual good friend.
Begin your e-mail with that, so you possibly can construct rapport immediately.
Make the ask
The following line of your e-mail ought to clarify why you’re writing it within the first place. Ask should you may be on their present!
This may be so simple as, “I used to be questioning, are you searching for podcast friends? I might like to serve your viewers.”
Recommend some matter concepts
Then, inform them what you possibly can speak about and the worth you’ll deliver. Recommend three or 4 subjects—and that is tremendous necessary—which might be aligned with the content material they produce. You may need to do some analysis right here, so hear to 1 or two of their episodes to see what they’re creating.
Present your worth
Subsequent, don’t be afraid to brag about your self a little bit bit (with out making all of it about you). Inform them why it’ll be beneficial to them to have you ever on the podcast. In case you’ve already achieved a number of visitor podcast appearances, or you will have another media appearances, go forward and checklist them.
Provide to put it up for sale
Then, inform them how one can help the success of the podcast episode, and of their podcast generally. Do you will have an enormous Fb following? A big e-mail checklist? A terrific Twitter account? Present that you simply’re keen to assist make the episode be as profitable as it may be.
Ask concerning the subsequent step
Subsequent, ask easy methods to e book your look. Do it’s essential to fill out a type? Is there a reserving calendar you need to use? Doing it will show that you simply’re severe and excited to take the subsequent step.
Say thanks (and supply to return the favor)
Lastly, thank them and log off. And that is key—end with a PS that claims, “I might like to have you ever on my present.” When you’ve got one, in fact. If their podcast aligns with yours, then you have to be completely satisfied to introduce them to your viewers identical to you are asking them to introduce you to theirs.
Step 3: Be a Nice Podcast Visitor
Good job! You’ve utilized the above recommendation for easy methods to be a visitor on a podcast, and landed an interview on an incredible present. Now it’s essential to benefit from the chance. In case you’re questioning easy methods to be podcast visitor, put the following pointers By being an superior visitor.
Be on time
It goes with out saying, however do not be late to the recording session. Be on time (or a little bit early), so you possibly can calm down into the episode and create one thing nice. Your host will respect your punctuality, and the content material you create will likely be all the higher for it.
Have enjoyable with it. Convey some power to the interview. Don’t rush or really feel like you must show every little thing you recognize in a forty-five-minute interview. However no matter you do, speak about it in an incredible story. Being an superior storyteller is without doubt one of the finest methods to be remembered and get shared.
Give the host what they’re asking for
Bear in mind, it isn’t about you—you’re occurring this present to make the host look nice. You need the host to like that episode and share it broad and much.
So go in with some humility. Do not forget that somebody is permitting you to go in entrance of their viewers. That is unbelievable.
Reply their questions. Inform them what they wish to know. If the host asks you a query about your greatest failure, do not flip it round into your greatest success. Inform them the way you fell in your face. It’s their present, so honor and respect the chance they’ve created for you.
Don’t be a stranger
Final however not least, keep up a correspondence! Do not simply go on a present and go away and by no means speak to that individual once more. Keep involved with them and construct the connection. And do what you promised, so should you stated you’d share the episode on social media and your e-mail checklist, do it.
Bonus Step: Ask for a Referral
One final tip for you—and granted, that is one that may profit you a minimum of as a lot as it should your host.
After your visitor look, ask them, “Have you ever been on any nice exhibits your self recently? One which may be searching for extra friends? Or do you will have any buddies within the podcast world you can join me with? I might like to exit and be on another exhibits.”
Most individuals will likely be completely satisfied to attach you with any person else who may very well be the host of your subsequent podcast visitor look.
Unlock the Prospects of Podcast Guesting
It bears repeating, however the extra you concentrate on making connections and constructing relationships—whether or not IRL or on-line—the higher your possibilities of getting on somebody’s present.
In case you’re excited concerning the potentialities of podcasting guesting, you should definitely watch Shane’s full speak from Viewers Pushed over on the Workforce SPI YouTube channel.
Shane has additionally graciously provided a full nuts-and-bolts breakdown of his whole technique for locating exhibits and reserving your self as a podcast visitor. Simply go to Flipped Life-style and seize these sources free of charge.
I additionally talked about SPI 547 with Ray Blakney, founding father of Podcast Hawk, an incredible paid resolution that takes lots of the work out of getting booked as a visitor on podcasts.
Pat’s interview with Ray has a ton of nice recommendation for succeeding with visitor podcasting, together with customizing and optimizing your e-mail marketing campaign, extra prep suggestions to your visitor look, pitfalls to concentrate on as a podcast visitor, tech suggestions for getting nice audio high quality, and extra.
You’ll be able to put Podcast Hawk via its paces utilizing our affiliate hyperlink at PodcastHawk.com/spi.
Need to begin your individual podcast?
Our full step-by-step tutorial exhibits you ways.