As an entrepreneur, it’s essential to be a jack of all trades—creating enterprise concepts, advertising, public talking, mastering funds and money move, and far more. However there’s one space that usually leaves enterprise house owners paralyzed with worry: Writing. How do you create content material should you’re not a author?!
As everyone knows, lately being a “content material creator” is a requirement for constructing your on-line enterprise. Offering worth by creating helpful content material helps to develop your viewers, builds belief together with your viewers, establishes you as an authority in your trade, and invitations folks into your ecosystem.
Such a content material, additionally known as content material advertising, is all about creating content material that can invite folks to come back to you due to the worth you supply, as a substitute of simply pushing out a message by promoting or conventional advertising.
Content material advertising consists of weblog posts, e mail newsletters, social media, podcasts, YouTube movies, and different content material that individuals truly wish to eat. This content material does not contain the “arduous promote” you place in your advertising and promoting efforts. Content material advertising is extra about providing assist, constructing relationships, constructing belief, and constructing your group of superfans.
Content material advertising is nice, however it additionally requires lots of writing, even should you’re making a YouTube video or podcast.
So . . . what should you’re not a author? What should you’re simply not good at it, or don’t like doing it? What should you simply don’t have the time?
Don’t despair! Listed here are some hacks that you could make use of that can provide help to create nice written content material that can provide help to construct your online business.
Rent a Author
This can be a no-brainer, proper? You probably have the means to rent another person to do your writing for you, then, by all means, rent away! This can will let you concentrate on what you do finest.
So how do you go about hiring a contract author? Ask round and see if anybody in your community can advocate a author. Publish a message on LinkedIn, or go to one in all these platforms that may match you with a contract author.
Fiverr is a good web site the place you will discover writers who’ve expertise with nearly any form of writing, whether or not it’s articles/weblog posts, white papers, gross sales and advertising copy, or ebooks. You can even rent editors and proofreaders.
On Fiverr, you may browse the profiles of freelance writers accessible for rent, and see which one could also be a very good match on your wants. UpWork is an analogous web site.
Don’t be afraid to rent somebody to assist, even when it’s for only some hours per week, or one venture at a time. If the author is an effective match, you might even finally wish to ask them to come back onto your workforce full-time. Hiring freelancers is an effective way to get to know somebody earlier than you rent them.
However what should you don’t have the cash to rent somebody?
Faucet Your Workforce
You probably have a workforce, even when they’re not in an official “writing” function, faucet them to see if they may contribute.
You is perhaps stunned that there are good writers on the market who aren’t in an official writing function. So see if workforce members can concentrate on a particular subject they’ve experience in, and ask them to contribute frequently.
At SPI, we’ve got a number of folks on our workforce who write content material, together with me; our senior author, Ray Sylvester; our co-CEO Matt Gartland; Sara Jane Hess, and David Grabowski from our podcasting workforce; and Jillian Benbow and Jay Clouse, from our CX workforce.
You probably have somebody in your workforce who is nice at enhancing, you can too document an audio “mind dump.” That is the place you document your ideas and concepts for a weblog submit, after which have another person edit the content material right into a cohesive article.
Repurpose Present Content material
You in all probability have already got content material that you could repurpose to make weblog posts, e mail content material, and even social media posts.
Do you will have an internet course? If that’s the case, take one module, or chapter, of that course and edit it all the way down to create a weblog submit. At SPI, we just lately did that with this weblog submit on the best way to nail your online business concept.
We took one chapter from the Sensible From Scratch course, and we turned it into an article.
You may assume, “What if folks know the weblog submit is taken from course content material? That’s dishonest!”
No, it’s not. It’s offering your viewers with precious info by multiple medium. Weblog content material is free. So providing free content material from a paid course is including worth. Simply watch out to not give away an excessive amount of content material without spending a dime, or that can devalue your paid content material. However a slice right here and there’s a sensible strategy to reuse content material and serve your viewers.
You can even reuse content material out of your podcast, when you’ve got one, and YouTube movies. Take the transcripts, consider them to see what content material will work finest in a weblog format, and edit them down.
Strategically reusing content material is wise and environment friendly.
Invite Visitor Bloggers to Contribute
Is there somebody in your community who can write precious content material on matters that can profit your viewers? Attain out to them and see if they might be taken with writing visitor posts. Ideally, these could be individuals who have a considerably substantial viewers, so that you’re killing two birds with one stone—you’re offering content material for your viewers, and when a visitor blogger promotes the submit to their very own viewers, you’ll get some new eyes studying your content material.
Ensure the friends know your viewers and the forms of matters you cowl in your weblog. Counsel matters they will write about, or collaborate to provide you with matters. When their submit is printed, counsel methods the visitor can promote the submit to their very own viewers so you may get extra visitors to your web site.
At SPI Media, we incessantly invite friends to jot down for our weblog, together with this one from our buddy Heather Osgood, founding father of True Native Media, on the best way to flip your podcast right into a worthwhile enterprise.
Curate Content material
Whether or not it’s for a weblog submit or your weekly publication, curating content material is an alternative choice for offering worth to your viewers with out having to personally churn out a 2,500-word authentic article.
Curating content material is just placing collectively a number of items of content material that you’ve got discovered attention-grabbing and assume your viewers will like. For example, a weblog submit might encompass an inventory of articles (with hyperlinks) from different publications that you simply’ve discovered useful on matters associated to your trade.
Once more, this will likely appear to be a cop-out. Nevertheless it’s not! Individuals like comfort, and having hyperlinks to a number of articles multi function place saves them effort and time.
Survey Your Viewers
Enlist your viewers that will help you write content material! You are able to do this by surveying them and utilizing their solutions to create weblog posts. At SPI Media, we sometimes use a Typeform survey to ask our viewers a query. Then we collect the solutions and put them collectively in a weblog submit. This can be a good way to supply attention-grabbing info, and in addition join together with your viewers.
Final Might, early within the COVID pandemic, we surveyed our viewers and requested them, “What’s providing you with hope?” A number of folks responded to our survey, and we compiled their solutions on this highly effective weblog submit.
Leverage the Energy of Lists
A listing of suggestions or suggestions is a simple strategy to pull collectively content material that doesn’t require lots of analysis and writing.
About as soon as a month, our podcasting workforce places collectively an inventory of their favourite podcasts. They write a paragraph about each, and inform readers why the podcast is nice. Sounds easy-peasy, proper?
You may do that for something. What are your prime ten advisable on-line enterprise instruments? What are the most effective enterprise books you’re studying proper now, and what do you want about them? What are the highest 5 issues that helped you begin your online business? Giving folks recommendation by an inventory is an effective way to create precious content material.
For those who’re good at asking questions and being curious, then you’ll in all probability be good at interviewing.
- Interview an skilled on a subject that you simply assume will assist your viewers. At SPI Media, we usually interview entrepreneurs who’re doing superb issues.
- Interview folks in your viewers who’ve discovered success, and write successful story on your weblog. Individuals like to examine folks similar to them who’re succeeding.
- Interview a mentor or somebody you look as much as. Ask them for recommendation, and create a weblog submit with the solutions.
For those who document a video of your interviews, it may be utilized in many alternative methods: for a podcast, a video on your Tube channel, as a weblog submit. You will get lots of mileage from only one interview!
If you wish to be taught extra about creating content material, listed below are some suggestions from Pat about the best way to create content material once you’re a busy, starting entrepreneur.