Over the previous few years, I’ve collected a variety of information about guide advertising and marketing. A few of it has been based mostly by myself experiences and the errors I’ve made, and a few from the superb friends I’ve had on my podcast. On this submit, I wished to create a listing of all of the guide advertising and marketing (and writing and publishing) information right here on SPI in order that while you sit down to write down your personal guide, you’ll have a head begin.
And an enormous thanks to everybody who supported the launch of my new guide, Superfans, final week! It was a large success. I’m so grateful for the launch crew, and everybody on #TeamFlynn who not solely bought the guide, but additionally posted about it on social and shared it with their associates, household, and followers. I admire you!
The weblog posts and podcast episodes beneath are organized in accordance to a couple basic classes—however there’s a variety of overlap. I hope you discover them useful!
Writing Ideas and Methods
How one can Write a E-book: The Secret to a Tremendous-Quick First Draft
Be taught the instruments and methods I take advantage of to write down 36,000 phrases in two weeks, save time, and obtain as much as 180 phrases per minute. I additionally cowl methods to maintain you shifting ahead, so you’ll be able to write your guide rapidly with out getting caught.
AP 0167: I’m Writing a E-book. The place Do I Begin?
Getting began writing a guide may be intimidating sufficient. Earlier than the primary version of my guide Let Go got here out, I began one other guide, which I by no means completed. Listed here are my ideas and methods for serving to you get by means of that preliminary resistance to writing.
SPI 197: Behind the Scenes of Writing Will It Fly?
If the thought of writing your personal guide continues to be daunting, it could be useful to go behind the scenes and learn the way another person did it. On this podcast episode, I stroll you thru my decision-making course of concerning the advertising and marketing, promotion, creation, and launch of Will It Fly?. I additionally clear up among the thriller and fear that comes with beginning one thing new.
How one can Write a Bestselling E-book (5 Ideas from a Self Printed Wall Avenue Journal Bestseller)
Wish to write your personal bestseller? As a self-published Wall Avenue Journal bestselling creator (of Will It Fly?), I’ve a variety of methods to share with you based mostly by myself expertise. Though it was a wrestle, scripting this guide was probably the most rewarding issues I’ve completed. With the appropriate guide writing methods in place, I’m hopeful you may have a neater time than I did, and your guide will get within the palms of everybody who wants it!
How To Open & Begin Your E-book (10 Bestseller Examples)
With regards to creating an interesting guide expertise, you’ve acquired to hook the reader in from the beginning. And the nice half is, you’ll be able to study quite a bit from what’s already on the market! I take you on a tour contained in the opening pages of ten bestsellers to learn the way completely different authors begin their books and seize their readers.
Normal E-book Publishing and Advertising and marketing Recommendation
How one can Publish a E-book in 2020: Step-by-Step
These are my high fourteen ideas for writing, advertising and marketing, and publishing a guide, from discovering your function for writing, to brainstorming the content material, to creating an efficient writing schedule, to what sorts of editors you’ll want to rent. I’ve completed all of it and discovered from it, and I wish to share what I’ve discovered with you.
SPI 079: Time Journey and E-book Advertising and marketing with Jeff Goins—Methods to Assist You Promote Extra Books and Unfold Your Phrase
Approach again in 2013, my good good friend and bestselling creator Jeff Goins gave me some advertising and marketing recommendation for my then-upcoming guide, Let Go. Two months later, I sat down with Jeff once more to see how nicely I did implementing his methods. This podcast episode is for people who find themselves writing books or could wish to finally turn into authors. Nevertheless it’s additionally for anybody who desires to promote something they’ve put a variety of work into and know will profit their viewers.
SPI 199: The Advertising and marketing Effort Behind Will It Fly?
I sit down with the members of Staff SPI who had been instrumental within the manufacturing and advertising and marketing of my guide Will It Fly?. We speak about all of the completely different items that come collectively to create a profitable guide launch, from managing the manufacturing schedule, to constructing and executing a profitable advertising and marketing technique, and even among the superior software program instruments we used to orchestrate a profitable launch for this guide.
E-book Publishing Ideas with Honorée Corder – SPI TV, Ep. 40
Authorpreneur Honorée Corder has an unimaginable wealth of expertise writing books, turning these books into sustainable revenue, and dealing with inspirational authors like Hal Elrod. On this episode of SPI TV, she shares easy methods to uncover the guide inside you, easy methods to market it, and why you shouldn’t cease at only one guide.
SPI 124: Your Creator Empire—Choose a Area of interest and Publish for Revenue with Steve Scott
Steve Scott has created a guide publishing empire. He was additionally probably the most lively and useful members of the Fb group for my guide Let Go. Since beginning his guide publishing empire, Steve has revealed dozens of books and earns a wholesome 5 figures per 30 days from them! I speak to Steve to study precisely how he’s constructed his empire, and ideas and methods we will all use to win within the Amazon Kindle market with out spamming.
9 UNCOMMON E-book Advertising and marketing & Promotion Ideas (That I’ve Used to Change into a Bestseller)
You’ve written a guide—otherwise you wish to—and also you wish to know easy methods to promote as many copies of it as attainable? Then spend ten minutes studying the 9 ideas I’ve used to show my books into bestsellers, together with my self-published Wall Avenue Journal Bestseller, Will It Fly?.
SPI 380: 5 Exhausting Truths About Writing and Publishing Books
What number of books are you able to realistically write in a single 12 months? Why do you wish to write a guide? How a lot cash are you able to anticipate to make out of your guide? These are among the essential questions you need to reply earlier than you sit down and begin writing.
SPI 381: Self-Publishing versus Conventional Publishing
Self-publishing has come a great distance for the reason that days while you had been just a few weirdo attempting to promote PDF downloads. However on the similar time, working with a standard writer nonetheless has a variety of advantages. So how do you resolve which path to go?
SPI 382: The Stunning Reality about How One (Self-Printed) Creator Bought Tens of millions of Books
Most self-published authors will inform you that their first month’s gross sales numbers are far and away their greatest ones. Then issues decelerate month by month till all that’s left is a trickle. However Hal Elrod’s story is completely different. Right here’s how he turned across the conventional knowledge about what self-publishers ought to anticipate from guide gross sales lengthy after launch day.
Promoting and Advertising and marketing Your E-book on Amazon
SPI 378: Amazon E-book Advertising and marketing—All the things You Must Know with Dave Chesson from Kindlepreneur
Dave Chesson teaches folks easy methods to promote extra books on Amazon. He helped me with my launch for Will It Fly?, which turned a Wall Avenue Journal bestseller, and I feel he might help you, too. On this podcast episode, we speak key phrases, critiques, your gross sales web page, and all the things else that goes into getting your guide in entrance of as many individuals as attainable on Amazon.
SPI 338: Promoting a E-book? Overlooking This Web page Might Kill Gross sales—E-book Advertising and marketing with Bryan Cohen
With regards to promoting your guide on Amazon, your gross sales web page does many of the heavy lifting. How do you arrange an ideal gross sales web page? The place do most authors fall flat in relation to titles and subtitles? How do you design the proper guide cowl? On this podcast episode, Bryan Cohen and I dive deep on guide advertising and marketing, supplying you with the information you’ll want to create convincing Amazon gross sales pages that promote extra books.
AP 0939: How Do I Have interaction with Folks Who Purchase My E-book on Amazon?
Whenever you’re promoting your guide, there may be large profit in staying in contact together with your readers, each pre-sale and post-sale. And to do this, you’ll want to know who’s shopping for, and easy methods to contact them. However how are you going to make this occur on Amazon, the place you don’t have easy accessibility to your patrons’ electronic mail addresses? I share some methods and workarounds on this episode of AskPat.
Writing and Publishing an E book
The #1 Tip for Beginning an E book Is…
All of us have an urge to dive proper into writing, however all too usually after the primary few pages—we get caught. Need an ideal technique for avoiding this dilemma? Begin together with your define! Creating an overview first has a number of advantages—maybe the largest one being that it offers you a visible roadmap for achievement proper in entrance of your eyes.
Ebooks the Good Approach: A Full Information to Publishing, Advertising and marketing and Automating a Killer E book
Over the previous decade-plus, I’ve discovered an ideal deal concerning the course of of making and promoting ebooks. Ebooks the Good Approach is my no-nonsense information that’ll train you all the things from content material planning and formatting to pricing your e-book and launching it out into the world. It’s my method of giving again for all the great issues—in each life and enterprise—which have come from writing my very first e-book.
SPI 075: Six-Determine Earnings with Ebooks (Not on Amazon) and a Pricing Construction That Works with Nathan Barry
Nathan Barry is the founding father of ConvertKit, my electronic mail platform of selection. Earlier than ConvertKit, Nathan was a self-publishing rockstar. With an electronic mail listing of underneath 1,000 folks, he efficiently launched his first e-book, The App Design Handbook, and revamped $12,000 on the primary day. In SPI Podcast episode 075, I speak to Nathan about his three-tier guide pricing construction, and why he sells his books on his personal web site quite than on Amazon.
Succeeding with Social Media and Launch Groups
Behind the Scenes of the Will It Fly? Social Media Technique
On this weblog submit, Staff SPI member Non Wels shares the main points of the coordinated, multi-platform social media effort we used to advertise the Will It Fly? launch. He talks about how we constructed our technique, what labored, and how it labored.
I’m Operating an Experiment—and I Want Your Assist…
Once I selected to self publish Will It Fly?, I used to be instructed that it might be almost unimaginable to get onto the cabinets at bodily bookstores. I took that as a problem, and I ran an experiment to see if I might overcome it. Guess what? It labored. Right here’s how I did it.
SPI 198: Constructing a E-book Launch “Avenue Staff” (Plus Pre-Order)
Daniel Decker is a grasp at constructing neighborhood. He’s managed guide launch groups for authors like Michael Hyatt and Lewis Howes and brought the success of their books to new heights. On this podcast episode, Daniel walks you thru easy methods to construct launch crew, easy methods to preserve them engaged, and what try to be doing within the weeks main as much as your large launch.
My Finest Tip: Deliver Your Viewers Alongside for the Trip
In case you’re sensing a thread in among the methods and ideas I’ve shared on this submit, it’s that advertising and marketing your guide doesn’t start after you make the ultimate edit in your draft. Efficient guide advertising and marketing begins earlier than you even start writing. That’s why my favourite technique is to incorporate your viewers in the whole guide creation, publishing, and advertising and marketing course of. (There’s a motive it’s the primary tip in my “9 Unusual Ideas” video above.)
So earlier than you’ve written a single phrase or finalized the thought on your guide—as quickly as you make the choice to begin writing one—let your viewers in on it. By together with them, you’ll make them curious and excited concerning the guide and in the end invested in its success. Share the journey with them!
Thanks all once more for being there for me collectively as we launched Superfans! Right here’s to you and your guide writing, advertising and marketing, and publishing success, too!