Use the Power of “7s” to Nail Your Business Idea – Smart Passive Income

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Pat Flynn's 7/7/7 business idea brainstorming exercise using Post-it Notes


Having hassle discovering an amazing enterprise concept? If you happen to’re like many aspiring entrepreneurs within the earliest levels of constructing your enterprise, you could be struggling for one among two causes:

  1. You haven’t any concepts!
  2. You have got too many concepts!

On this submit, I’m going to share an train that can assist you to brainstorm a bunch of potential enterprise concepts to search out the one with probably the most promise. In case your battle is an absence of concepts, this’ll assist get them flowing. And when you have too many concepts, it’ll assist you to slim them down.

Turning Passions, Issues & Fears into Enterprise Prospects

This train is named the 7/7/7 train, and it’ll assist you to uncover a listing of “seed concepts” that might change into the idea of your enterprise. First you’ll brainstorm twenty-one concepts throughout three classes (therefore the “7/7/7”), then you definately’ll slim down these concepts till you discover probably the most promising one.

Within the 7/7/7 train, you’ll be brainstorming concepts in three classes:

  1. Issues you need to resolve
  2. Passions that drive you
  3. Belongings you’re afraid of 

These three classes—issues, passions, and fears—provide you with a framework for producing highly effective concepts, a few of which may ultimately flip into working enterprise fashions.

Why three units of seven concepts? To be sincere, it’s slightly arbitrary. However we’ve discovered that twenty-one is a pleasant candy spot of complete concepts to work with. That stated, be happy to tweak issues up or down should you’re struggling to give you seven concepts for every class, otherwise you’re overflowing with concepts and might’t maintain it to only twenty-one.

Both means, the 7/7/7 train will get you transferring in the proper path in the case of discovering the proper concept to construct your enterprise round!

And that’s all we’re capturing for at this stage: path.

Placing the 7/7/7 Train into Motion

Right here’s how the 7/7/7 train works.

Step one is to search out one thing to put in writing on. It might be Submit-it Notes, a whiteboard, or only a pocket book—no matter works finest for you. What issues is getting the concepts in your head someplace the place you may see them.

The subsequent step is to start out brainstorming seven issues, passions, and fears that might function the idea for your enterprise concept. Don’t maintain again—simply get all of them out onto your whiteboard or pocket book. You is likely to be shocked at what you give you.

Subsequent, take a look at the checklist of twenty-one gadgets and begin eradicating those that don’t make sense as enterprise concepts. Possibly it’s as a result of they’re not one thing you’re enthusiastic about, or simply aren’t sensible.

When you’ve eradicated those that don’t make sense, check out what’s left. Take a couple of minutes with every of the remaining of the passions, fears, and issues to see which of them spark one thing for you. What’s your intestine telling you about each? Take into account the way it is likely to be was a services or products. It’s okay should you don’t have a transparent image of what that may appear like—as we stated earlier, we’re simply in search of path at this stage.

If you wish to see the 7/7/7 train in motion (full with examples from the mind of Pat Flynn), take a look at the video beneath.

Subsequent Step: Placing Your Enterprise Concept to the Take a look at

So what did you assume? Did the 7/7/7 train assist you to get nearer to a enterprise concept you’re enthusiastic about, that solves a typical downside, or that addresses a concern you and others share?

Hey, possibly your new enterprise concept is one which does all three of these issues?

This enterprise concept era train is clearly not the tip of the highway in creating your concept and turning it right into a viable enterprise. It’s simply one of many essential first steps in creating a profitable enterprise concept and touchdown your first buyer.

In actual fact, the video above is taken immediately from the third lesson of Good From Scratch, our course designed that can assist you do precisely that.

If you wish to take what you got here up with within the 7/7/7 train and begin turning it into an honest-to-goodness enterprise, then take a look at Good From Scratch. It doesn’t matter what, the 7/7/7 train will provide you with an amazing start line, together with some concepts about what you don’t need to do with your enterprise. And it’ll even provide you with an opportunity to study one thing about your self within the course of.

A Few Extra Assets for Discovering Your Greatest Enterprise Concept

There are a lot of methods to give you an amazing enterprise concept, and the 7/7/7 train is only one device. Listed below are just a few conversations from the SPI Podcast and AskPat archives that sort out the methods and complexities of business-idea era.

AP 0591: Is Key phrase Analysis Nonetheless a Good Approach to Discover Enterprise Concepts?

What occurred to good outdated key phrase analysis? Is it nonetheless a viable approach to discover a area of interest?

SPI 046: Constructing a Profitable Enterprise with No Concepts, No Experience, and No Cash with Dane Maxwell

Dane Maxwell takes an unorthodox strategy to enterprise constructing. He joins an early episode of the SPI Podcast to share his perspective on how focusing an excessive amount of on concepts early on can maintain you again.

AP 0961: How Do I Select an Concept and Go Ahead with It?

What occurs when you have two actually good enterprise concepts, and also you simply can’t resolve which one to pursue? That’s what Luis asks in AP 0961.

Make It Messy to Discover Your Nice Enterprise Concept

Arising with an amazing enterprise concept isn’t imagined to be clear and easy. It’s a messy course of! However should you’re keen to throw a bunch of concepts on the market and sift by way of them to search out the gems—utilizing the 7/7/7 train, for instance—you’ll be heading in the right direction to creating a viable enterprise. And if you would like assist with all business-building the steps after that—from discovering your area of interest, to researching clients, to positioning your enterprise, and past—take a look at Good From Scratch.



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